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Simple AI integrates with your existing systems so your agents can look up data, take actions, and stay in sync with your business workflows during conversations. There are five ways to connect Simple AI to external services:

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Built-In Integrations

Simple AI has native integrations with popular platforms that require minimal setup — just connect your account and start using them. View built-in integrations

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CCaaS Integrations

Run Simple AI alongside your existing contact center platform. Your platform keeps routing, queues, agent state, and reporting; Simple AI handles the conversations you route to it and hands them back for live agent escalation. View CCaaS integrations Any other SIP-compatible platform connects the same way — see SIP Integration.

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Custom HTTP Integrations

Connect your agent to any single REST API endpoint. You define the URL, authentication, request format, and when the agent should call it. No backend code required. Set up HTTP integrations Best for:
  • Simple lookups against a single API (order status, contact details, inventory check)
  • Services with straightforward REST APIs that return clean JSON
  • Quick setup when you do not need custom logic between the request and response

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Custom Code

Run your own server-side logic as agent tools. Build middleware endpoints that combine multiple data sources, apply business rules, run validation, and handle complex orchestration — all behind a single tool the agent calls during conversations. Set up custom code integrations Best for:
  • Combining data from multiple APIs into a single response
  • Applying business rules, eligibility checks, or authorization logic
  • Processing actions with side effects (initiating returns, creating tickets, sending emails)
  • Any integration that needs custom logic between the agent and your backend systems

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Pre-Call and Post-Call Workflows

Run full workflows before and after calls. Pre-call workflows prepare the agent with caller context before the first word is spoken. Post-call workflows trigger multi-step journeys — CRM updates, follow-up messages, ticket creation, team notifications — based on what happened on the call. Set up workflows Best for:
  • Loading caller identity, account data, and history before a call starts
  • Orchestrating multi-step follow-up processes after a call ends
  • Routing and business rule logic that runs outside the conversation itself